Movie Posters And Their Lack In Originality

written by Houke de Kwant on January 29, 2013

Back in 2011 we already knew that the concept for movie posters stayed the same for every genre. In my post ‘Has Hollywood Lost Its Creativity?‘ I published a series of posters where it was very clear that the style of every genre stayed the same. Today I came across a new selection of analysed posters, this time for some of the newer movies. Again they have one thing in common, all the posters have these elements in them: Hero Stands with a weapon in the hand, before a cloudy background and with flying debris and sparks. The question is, is this bad? From a designers point of view, I think it is, they’re all copying each other which isn’t showing your design skills. But from a business (Hollywood) perspectief, I don’t think it is bad at all. Because this is what works (for me it does). When I see such a badass poster I know there will be quite some action in the movie, and that is what I like. In fact, I have seen every movie published here below. Anyway, check them out and let me know what you think.