Movie Posters And Their Lack In Originality

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Back in 2011 we already knew that the concept for movie posters stayed the same for every genre. In my post ‘Has Hollywood Lost Its Creativity?‘ I published a series of posters where it was very clear that the style of every genre stayed the same. Today I came across a new selection of analysed posters, this time for some of the newer movies. Again they have one thing in common, all the posters have these elements in them: Hero Stands with a weapon in the hand, before a cloudy background and with flying debris and sparks. The question is, is this bad? From a designers point of view, I think it is, they’re all copying each other which isn’t showing your design skills. But from a business (Hollywood) perspectief, I don’t think it is bad at all. Because this is what works (for me it does). When I see such a badass poster I know there will be quite some action in the movie, and that is what I like. In fact, I have seen every movie published here below. Anyway, check them out and let me know what you think.

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Do you like this kind of posts? It is part of our “Movie Posters” section: a special page showing everything we've published related to this subject.

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Houke de Kwant is a 26 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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