McDo: Burgers & Wrap Pictograms

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I think we all have seen the big ads of McDonalds at least once in our lives. The ads with the delicious looking burgers. Until you get one. It doesn’t look as goed as they advertised, but hey, you payed for it, which is their goal. Cyprien Bellens a designer from Ottignies, Belgium tries to show us the burgers in a total different approach. He’s taken away everything and brought each burger down to the bare essentials: the colors. In this set, called McDo he’s created a series of pictograms showcasing the burgers, in simple lines and colors, do you recognize them?

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About the author

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Houke de Kwant is a 27 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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