McDo: Burgers & Wrap Pictograms

written by Houke de Kwant on March 20, 2013

I think we all have seen the big ads of McDonalds at least once in our lives. The ads with the delicious looking burgers. Until you get one. It doesn’t look as goed as they advertised, but hey, you payed for it, which is their goal. Cyprien Bellens a designer from Ottignies, Belgium tries to show us the burgers in a total different approach. He’s taken away everything and brought each burger down to the bare essentials: the colors. In this set, called McDo he’s created a series of pictograms showcasing the burgers, in simple lines and colors, do you recognize them?