Luxembourg’s Signature

View gallery

Luxembourg’s Signature is the country’s shared signature and consists the lettering “Luxembourg” and the Invitation “Let’s make it happen” all around the central element, the symbol X, made of four red and blue arrows, whose double alignment underlines the mutual exchange.

A signature is unique, it is a visual confirmation, stating and promising that: “This is what I stand for.” Values such as openness, dynamism and reliability, as well as the political, economic and socio-demographic development in Luxembourg shape a clear signature.

The logotype „Luxembourg“ is made up of the word Luxembourg and the symbol X, which replaces the letter X.
The symbol X and its meaning become a fixed component of the logotype. Logotype and tagline together constitute Luxembourg’s signature. The tagline “Let’s make it happen“ combines the brand image and positioning in an emotional invitation. It is deliberately open because its perceptive and interpretative potential must be as diverse as the people it is aimed at. The symbol X is an important component of the signature. The graphic element stands for what distinguishes Luxembourg from other countries. On the one hand there is openness and the ability to bring people and things together, letting reliable connections and new ideas grow within this dynamic. On the other hand a diversity of possibilities, which the country grants all its inhabitants, visitors and partners in a very stable environment. It is composed of four bi-directional arrows, two red and two blue. This creates a visual harmony, a stable balance. They are the national colours of the country.

 
by Miriam Rosner

 

 
by Miriam Rosner

 

 
by Miriam Rosner

 

 
by Miriam Rosner

 

 
by Miriam Rosner

 

 
by Miriam Rosner

 

 
by Miriam Rosner

 

 
by Miriam Rosner

 

 
by Miriam Rosner

 

 
by Miriam Rosner

 

 
by Miriam Rosner

 

 
by Miriam Rosner

 

 
by Miriam Rosner

Share your opinion

About the author

Author avatar

Houke de Kwant is a 27 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

Follow our latest hunts

Facebook Twitter Google+ Instagram Pinterest

Loading...