This post is written by Visualaddicted AKA Mattia Bernini, a designer/photographer based in London studying at London College of Communication, with a few freelancing experience for international clients. His works have been chosen to be published in this year Official Offf festival book. Because of that he’s currently in Barcelona attending the festival. At the end of every day he’ll write a post for us about his experiences.
First day at offf festival has been a continuous “crescendo” in creativity, fun and excitement slowly revealing its most prolific and fresh artists to the incredible international crowd of designer gathered in Barcelona for this annual event of pure contemporary progressions of design. This year’s International Festival for the Post-Digital Creation Culture has been held at the new DHUB, a monolithic building brilliantly hosting the fair. The first few talks were sort of a brief introduction to the major big names such as Champagne Valentine, Lucy Mcrae, Snask, Lo siento and Jessica Hische amongst others.
The bright Lucy McRae gave an incredible insight about her career and major creation with a detailed description of the process that lead to concepts as well as the realization of the incredible body architectural pieces so typical of her works. Her interest and passion for the human body, architecture, chemistry, paint, ballet, gardening, mass produced objects and photography allowed her to explore the deepest realms of a sometimes grotesque beauty. Her collaboration with singer Robyn have got her to the worldwide attention of the critics.
Expectations after Lucy’s talk were extremely high but the fresh and brilliant approach of the Swedish studio Snask kept the crowd incredibly entertained with their sharp wit and humor- quite unusual for a couple of Nordic folks. Wit backed-up with a collection of works of the finest quality. The presentation unfolded with behind the scenes incredibly fun circumstances and briefs’ anecdotes. A piercing 10 survival point guide on how to be a designer: “Having enemies is good and necessary”. Even when dealing with serious matters such as rejecting intern applications Sansk still find a way through subversion to have their fun using their infamous “secretary” called George Micheal.
Straight after comes an amazingly inspiring talk by Spanish studio Losiento, a duo of incredibly skilled craftsmanship armed with genius, humor and paper. The presentation provides the audience with a selection of works that spans through branding, corporate,editorial, photography, pure experimentation and a true typographic exploration with unpredictable and excellent outcome. A unique example of paper craft’s mastery with the production of outstanding works such as the design of a 4d type that can be read from 4 opposite points of view.