We’ve been looking at all kind of brand identities over the years. Mostly they where from local, smaller brands. Today we have a look at the identity of a bigger brand… PayPal. Working closely with PayPal, fuseproject designed an identity to better express its innovative DNA and future as the leader in digital payments. The result is a system with a bolder wordmark, stronger monogram, more vibrant colors and a dynamic angle graphic that increases user perceptions of trust and innovation. Check it out below!