A Look at PayPal’s Current Brand Identity

View gallery

We’ve been looking at all kind of brand identities over the years. Mostly they where from local, smaller brands. Today we have a look at the identity of a bigger brand… PayPal. Working closely with PayPal, fuseproject designed an identity to better express its innovative DNA and future as the leader in digital payments. The result is a system with a bolder wordmark, stronger monogram, more vibrant colors and a dynamic angle graphic that increases user perceptions of trust and innovation. Check it out below!

by fuseproject

 

by fuseproject

 

by fuseproject

 

by fuseproject

 

by fuseproject

 

by fuseproject

 

by fuseproject

 

by fuseproject

 

by fuseproject

 

by fuseproject

 

by fuseproject

 

Share your opinion

About the author

Author avatar
Houke de Kwant is a 28 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

Follow our latest hunts

Facebook Twitter Google+ Instagram Pinterest

Loading...