A Look at PayPal’s Current Brand Identity

written by Houke de Kwant on September 15, 2016

We’ve been looking at all kind of brand identities over the years. Mostly they where from local, smaller brands. Today we have a look at the identity of a bigger brand… PayPal. Working closely with PayPal, fuseproject designed an identity to better express its innovative DNA and future as the leader in digital payments. The result is a system with a bolder wordmark, stronger monogram, more vibrant colors and a dynamic angle graphic that increases user perceptions of trust and innovation. Check it out below!