A look at the Package Design of Suavina

written by Houke de Kwant on August 9, 2017

Suavina is a lip protector with a lot of history behind it. 135 Years taking care of your lips, as their baseline put it. The design reflects a classic product imagery, following the main brief requirement. The design of the lip cream container is a redesign, an updated version of the container they have been using for many years and is created by Lavernia & Cienfuegos, a studio from Valencia, Spain.

The surface of the package has been curved and the edges has been rounded to bring the smoothness effect that this type of product requires. The design solution itself seeks to convey both tradition and modernity through elements such a classic typographic composition, Sans Serif fonts, and debossed letters.