A look at the Brand Identity of Sons of Christiania

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Today we have a look at the brand identity of Sons of Christiania (SOC), created by Reynolds and Reyner. SOC is a hundred years story about an ordinary still endlessly talented immigrant family from Norway which made that very American dream come true.

by Reynolds and Reyner
by Reynolds and Reyner

 

by Reynolds and Reyner

 

by Reynolds and Reyner

 

by Reynolds and Reyner

“SOC today is not just a fashionable menswear brand of brutal style but a powerful self identification philosophy in the means of a freedom-loving personality of new generation. Natural brown, grey and red shades, rough surfaces, authentic old-fashioned fonts, abrasions and stamps, these concepts of brand identity are definitely full of history.”

by Reynolds and Reyner

 

by Reynolds and Reyner

 

by Reynolds and Reyner

 

by Reynolds and Reyner

 

by Reynolds and Reyner

The immigrant logo is a generalized character, personification of the hopes of millions facing the obscurity. To provide it with a more refined image the originally existing symbol of a walking immigrant underwent numerous modifications while the need to completely escape the full name and take the SOC abbreviation grew to avoid the unlike resemblance to religious communities.

by Reynolds and Reyner

 

by Reynolds and Reyner

 

by Reynolds and Reyner

 

by Reynolds and Reyner

 

by Reynolds and Reyner

 

by Reynolds and Reyner

 

by Reynolds and Reyner

SOC showroom was also designed in a distinctive style offered by the identity. Rich accents contrasting toward light shades background, original prints, rough furniture of natural wood, day- and electric light combination certainly create the very comfort zone for a gentleman who is proud of his manful appearance.

by Reynolds and Reyner

 

by Reynolds and Reyner

 

by Reynolds and Reyner

 

by Reynolds and Reyner

 

by Reynolds and Reyner

 

by Reynolds and Reyner

 

by Reynolds and Reyner

 

by Reynolds and Reyner

 

by Reynolds and Reyner

 

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About the author

Author avatar
Houke de Kwant is a 28 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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