Nick McD is a graphic designer located in Ottawa, Ontario, who is currently attending a three year graphic design program at Algonquin College of Applied Arts and Technology. In this post, I have a project Nick finished back in July. It’s the brand identity for La Belle Poutine, a local fast food restaurant in Ottawa, Ontario. Their menu offers onion rings, steamed hot dogs, and over 20 options of their famous poutine. La Belle Poutine believes in quality over quantity.
The Goal was to rebrand La Belle Poutine with a more modern, simplistic look. The project includes a stationary package, guideline book, and essentials package. The essentials package includes official La Belle Poutine merchandise. It consists of a t-shirt, toque, stickers, and even a mustache maintenance kit.