Award-winning studio Acrylicize (A London-based specialist studio that creates art and interior features for commercial and residential spaces) design and develop key art elements for Coca-Cola’s new UK headquarters:
Acrylicize worked alongside MoreySmith, who were responsible for the overall interior design of the building, incorporating the wall as a key feature.
Working in collaboration with MoreySmith, one of Europe’s leading workplace design practices, acrylicize have created the feature wall in celebration of Coca-Cola’s iconic heritage. Standing as a key feature at the centre of Coca-Cola’s new central London headquarters, the double-sided wall spans three storeys.
Original acrylicize art installations feature across the wall, including:
‘Suck It’ Lips – A 3D-effect pair of lips crafted from 35,000 drinking straws. Taking 96 hours to produce, with countless straws road-tested in the name of Art, the lips are backlit with a glowing white light, illuminating each straw and hinting at the magic Coca- Cola taste at the other end.
Bottle Wall – A bespoke intelligent LED screen, made up of 5,000 recycled Coca-Cola bottles, also forms part of the feature wall. With a screen on each floor, each can run independently or form one giant screen that runs the length of the three floors, displaying a series of bespoke themed visuals designed by acrylicize.
World-First Coupon – Did you know that Coca-Cola invented the first even coupon? Atlanta businessman Asa Candler developed the savvy marketing idea, providing a small paper token that could be exchanged for one free glass of Coca-Cola, in a bid to get more Americans sampling the drink. Celebrating this revolutionary marketing tactic are two larger-than-life custom-made replicas of the paper token, purposefully retaining all the imperfections and blemishes visible on the original token from the archive.
5¢ Bottle Crowns – Ever the innovators, Coca-Cola made a promise to servicemen on the frontline across the world during World War II that every man in uniform would be able to purchase a bottle of Coca-Cola for five cents. This vignette is told through a bespoke typography piece, depicting the original 5¢ price of a Coke, handmade from 4,000 Coca- Cola and Diet Coke bottle crowns.
Holiday Truck – Coca-Cola’s iconic Christmas truck signals the onset of Christmas for many, so the wall had to incorporate this advertising coup in some way. acrylicize hand-built a red Holiday truck complete with working lights especially for the London office. Decorating the sides of the truck are custom graphics taken from original Coca-Cola artwork.
Can Art – Handcrafted hearts from 210 cans across all the Coca-Cola brands decorate one section of the wall, not only celebrating the variation in products under the Coca-Cola umbrella, but also hinting at the emotional connection consumers have with the products.
Neon Contour Shapes – The brief for the original design team behind the Coca-Cola bottle was simple – the bottle needed to be recognised in the dark purely by touch. Referencing this little-known origin story is a large-scale neon piece, with the white neon light outlining of the world-famous contour shape.
YoYo – An icon of the 80s, the Coca-Cola Yo-Yo was quick to become a collector’s item. Part of a clever advertising campaign that officially licensed the spinners, jumping on the youth culture craze, acrylicize retell the story using the string of several Yo-Yos to recreate the contour bottle shape. The red Coca-Cola spinner Yo-Yo itself sits in the middle as the brand logo, as if part of the bottle’s label.
Safe Door – Behind every iconic brand is a secret recipe and this is true for Coca-Cola. Represented on the wall but protected behind a custom built safe door, made from actual Coca-Cola bottles. Shining from behind the door is a red glow, depicting the magic of the secret recipe.
Iconic Imagery – Across the wall, iconic images from ad campaigns are interwoven with photos of stars past and present from popular culture enjoying a bottle of Coke. An intrinsic part of American culture, the snapshots give a wonderful insight into the mark Coca-Cola has made throughout the eras.
Memorabilia – Original memorabilia from the brand’s archive in Atlanta has been incorporated, including a genuine 1950s Coca-Cola vending machine and a rare baseball shirt with Coca-Cola as the proud sponsor. The Coca-Cola brand has even had lift-off with proof being the specially designed space dispensers, originally fitted to NASA space shuttles, suspended from the wall as if floating in gravity. Elsewhere, the influence Coca-Cola has had on music can be seen with a one-of-a-kind Fender Telecaster electric guitar.
Wood Panels – In homage to the much-loved vintage wooden crates synonymous with Coca-Cola, fine attention to detail has been paid to nobly replicate these iconic heritage pieces. Handmade using traditional fabrication techniques, the wooden panels have been crafted from quality woods just like the originals, while attention has also been paid to the fastening studs, straps and nails for a genuine look and feel. Peppered across the three-storey wall are crate panels with the famous Coca-Cola logo splashed across in the iconic Spencerian script, in a number of different foreign languages, highlighting the global nature of the brand.
Ghost Signage – Greeting visitors at the entrance to No. 1 Wimpole Street, WC1, is one of many artworks designed by acrylicize in collaboration with MoreySmith – a large- scale Coca-Cola disc mural, painted by a master team of traditional sign writers from the USA and UK. The team used original Coca-Cola artwork, ‘pounce’ techniques, and even followed the sign- writing guidelines issued in the 1930s to create an accurate reproduction of vintage Coca-Cola symbols across each level of the building. Signs including the Sprite character are intentionally faded and cropped out to mimic the look and feel of the originals.
acrylicize are an award-winning studio that create high concept art and interior features for residential and commercial spaces. Under the creative direction of James Burke and management of Paul Arad, the collective combine a unique fusion of art and design to create truly engaging interior experiences from one-off art installations to entire art programs, interior graphics and large scale architectural features
Since it was founded in 1993, MoreySmith has built an impressive client list including blue- chip organisations, innovative property developers and informal media companies. Its particular strength lies in an ability to conceive ideas which transform spaces in line with each client’s desires, and to carry through the concepts in every element and detail.
The company has a highly developed awareness of colour, which it employs with equal measure of imagination and restraint, often commissioning bespoke artworks to give a particular signature to a space. The practice understands the changing ways in which people work today, and creates spaces that are appropriate to their needs while also expressing the values of a brand via the space that it creates. It is particularly skilled at working with older buildings to create a contemporary and appropriate feeling, and in juxtaposing the grandeur of large spaces with the intimacy of smaller ones.