In this post I have a creative campaign for Heineken in partnership with the new James Bond film Skyfall. As you probably know Heineken has been involved with the film and have a pretty cool online interactive rich media experience to celebrate. There is a video segment and an interactive game featuring some pretty interesting integration with Facebook. If you sign in using Facebook or upload a photo you get a personalised experience where your photo appears within the video content. After completing the experience you get a personalised trailer that you can share with your friends. Even if you don’t like connecting with Facebook you can still try it out by entering your name or using an anonymous identity. The best thing is that the your picture will be used in different positions throughout the video. Pretty impressive if you think about that, as that means that the video is different for each viewer… Check it out below, or take a look at some screenshots I made.
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This is a sponsored post for Heineken