Infographic: Greenwashed

In our infographic series I publish at least one infographic a week which got my attention. The act to “go green” shifted the way many people, especially consumers, perceive companies and their products. Marketing these “green” products appeals to a mass consumer base, but what does it take to be able to use that eco-friendly label? This infographic goes behind the truth of so-called green products and illustrates some concerning statistics. (This infographic was brought to our attention by Peter Kim)

Green Marketing Exposed

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Houke de Kwant is a 29 year old frontend developer from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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