The Broadsider began as a side project for Michael Hammond. He explored a lot of post apocalyptic themes focusing on movies, comic books, and video games. The project fell of the map for awhile – the bike design business can get busy! He hopped back on it the following Spring. The vision was to create a story in which the bike was the hero as told by a graphic novel, and the bike itself was the ‘realty’ that made the graphic novel more plauseable, tangible. In this post we show you the whole process: Idea, Design, Final.