Web designers have lots of things to consider when designing a web page layout. They also have to put emphasis on using the right text, colors, images, graphics, tags, frames, and codes. With so much going on while designing, many things can get neglected. We are talking about the negative space or white space on a web page.
Many of us may think that it’s only an unused space. It can be tempting to utilize the space up with some unnecessary elements. But a professional web design company knows the significance of the white space to the overall design. Therefore, we must make sure that it’s working properly for us.
White space is the empty space or negative space on a page. It means the absence of any content in that area, providing importance to the filled area. In many cases, white space occurs naturally. But there are other times when it is placed intentionally with careful control.
Some of us can get it wrong if we think that “white space” literally means white. That means it may have other colors but no images, texts, etc. It can also mean clutter-free and unboxed background images on the web page.
Both printed pages and on-screen web pages feature white space. It is also present in drawings, photographs, and abstract things all across us. White space is the most important part of web designing; it ensures that readers get to concentrate on the information. Therefore, understanding how it works is crucial.
During the era of only printed ads, the space for advertising was expensive and limited, similar to recent times. Therefore, advertisers used to cram all possible information within the small space. It was not only the case with small brands, but big brands also created adverts that looked rushed and cluttered.
From the beginning of web ads, things have shifted. Of course, it is still expensive, along with crazy competition in the market for a space for advertisement. But still, the space is not limited. It can lead to fully packed web pages or almost empty web pages according to your requirement.
First, one has to understand that unused space doesn’t mean it is a waste. Instead, the focus should be on not cramming the page fully with unrelated elements. These elements can slow down the loading time of the page, causing a lag. Web users don’t like to wait while a web page too long to load. It can lead them to abandon the website.
Always limit graphics and images across a web page and use only necessary ones. When a web page is simple, it equates to an elegant and clean design. However, you have to know about balancing the white space with elements. It can be too boring if there are way fewer elements than required.
The most prominent example of a minimal web page is none other than our Google home screen. Most of the time, the page contains only a logo, search box, and few menu tabs at the edge of the screen.
Sometimes, when it’s a special day, the logo contains Google Doodle. But that too doesn’t take the whole of the page, just a minimal space, keeping the negative space intact. As there are no distracting elements on the home page, people access it quickly and with ease.
Unlike many sites, there are no complicated graphic elements or sidebars to snatch away our attention. Also, the site opens super fast as there are no heavy elements that prevent instant loading of the page.
Now, we can see that social media sites are using the white space cleverly. Like Google, various networks like Instagram, Pinterest, and YouTube understand “less is more.” So, their page layouts also contain lots of white space and only a little clutter.
When a web page has little to no clutter, it keeps the emphasis on the most crucial elements of the page. The user’s concentration remains on the main subject rather than on unimportant elements. Also, using negative space makes the design modern and slick.
Are you creating your own blog site or business site? Using of white space has grown to a decent degree from 2017. So, modern websites are mobile-friendly and are not cluttered with unnecessary elements and distracting links. For online businesses, a good website represents the face of the brand.
You can definitely create something extremely elegant yet simple with the help of a reputed web design company. Look at this website for your brand, concentrating on using the white space effectively.