How to develop a personal blog on Instagram

In 2022, it is impossible to find a person who has not heard of IG. No wonder, because it is one of the largest social media. According to statistics, the number of active users on this platform is almost 2 billion people! If you have always wanted to become as popular on the Internet as the author of the egg photo with 55.5 million likes, then this article is for you.

If you are not ready to invest money in your blog yet, but just want to try yourself as a novice blogger, then free promotion options are suitable for you.

For example, massliking, massfollowing, commenting. These are outdated options that currently work much worse than a few years ago. You massively write comments to people, like and subscribe in the hope that one of them will be interested in your page and also show some activity. Now such actions cause either irritation among users, or they go unnoticed at all. Another big disadvantage is that your account may be blocked for suspicious activity, so it’s better not to use this method.

There is a similar way of promotion to the previous one — activity chats. The difference here is that in such chats there are people who are ready to like you and write comments in response, thus raising the page statistics. However, at the same time, they are unlikely to be really interested in you as a blogger.

Reels have become one of the good options for promoting the page. This, of course, requires a lot of effort and time. After all, the chances that your video will get into recommendations to other users become higher if you post every day (or even better 2 times a day). It is important that the video catches from the first seconds, and the plot is dynamic.

Sure thing, there is no point in hiding that paid promotion methods work much more effectively. Therefore, it is best to combine free with paid ones to improve account statistics faster.

Paid promotion methods. This, of course, is well-known targeting. We will not dwell on it for a long time. Just to remind you that the most important thing is to set the advertising settings correctly and follow the rules of placement in Insta so that your account is not blocked.

Targeting is certainly a working promotion tool, but will it work if the ad leads to an empty page with no likes and subs? Probably not. Therefore, many well-known bloggers (if not absolutely everyone) use the opportunity to buy instagram likes. This greatly increases the trust and interest in the blog, and people are more likely to subscribe to you. That’s how psychology works. In addition, IG itself promotes publications with a large number of likes to other users. It’s like a chain reaction! More likes — more subscribers — even more likes. Some advantages.

Organize various contests and giveaways for your audience. This will allow you to quickly gain an active audience. The most important thing is to keep it, so don’t forget to regularly post interesting content and shoot stories.

So, what to choose? If you do not dream of a large number of supporters and fast promotion, then you can stop at free methods. However, it should be understood that you will not be able to cross the line into a certain number of subs. In this case, it is more effective to combine paid and free promotion methods. If you want to become really popular and quickly gain an active audience, then your choice is paid promotion methods.

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About the author

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Houke de Kwant is a frontend developer from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study).

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