In this weekly series I show you a selection with creative advertisement prints for a brand, a company, from a country or with a special theme. Today I have a selection with creative ads for Goldstrike, a cinnamon liqueur containing gold snippets, produced by Lucas Bols. This campaign (which is already a few years old) was made by Gleijm & van der Waart, a creative company from the Netherlands.
Gold Strike is a cinnamonliqueur containing gold snippets, produced by Lucas Bols. The company suggests it should be drunk as a shot, with the motto “Shake, Shoot and Strike”. It’s a clear liquid that tastes like cinnamon candy. Though the company website states the gold flakes are “24-carat”, some bottles indicate that the gold has various other levels of purity, such as 22 K or 23.5 K. The gold flakes present little health risk. A common rumor about Gold Strike is that the gold flakes cut the throat or stomach upon ingestion, allowing the alcohol to directly enter the bloodstream for quicker intoxication.