Goldstrike: Don’t Mess With the Legend

In this weekly series I show you a selection with creative advertisement prints for a brand, a company, from a country or with a special theme. Today I have a selection with creative ads for Goldstrike, a cinnamon liqueur containing gold snippets, produced by Lucas Bols. This campaign (which is already a few years old) was made by Gleijm & van der Waart, a creative company from the Netherlands.

Gold Strike is a cinnamonliqueur containing gold snippets, produced by Lucas Bols. The company suggests it should be drunk as a shot, with the motto “Shake, Shoot and Strike”. It’s a clear liquid that tastes like cinnamon candy. Though the company website states the gold flakes are “24-carat”, some bottles indicate that the gold has various other levels of purity, such as 22 K or 23.5 K. The gold flakes present little health risk. A common rumor about Gold Strike is that the gold flakes cut the throat or stomach upon ingestion, allowing the alcohol to directly enter the bloodstream for quicker intoxication.

Goldstrike: Don’t Mess With the Legend

Goldstrike: Don’t Mess With the Legend

Goldstrike: Don’t Mess With the Legend

Goldstrike: Don’t Mess With the Legend

Goldstrike: Don’t Mess With the Legend

Goldstrike: Don’t Mess With the Legend

Goldstrike: Don’t Mess With the Legend

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Houke de Kwant is a 27 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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