Gbox Studios Brand Identity

written by Houke de Kwant on July 23, 2014

Gbox Studios’ aim is to create a full service offering clients the highest quality of work with a comprehensive understanding of modern production, their services include advertising, products, automotive, portraits, beauty, editorial photography and video production. Gbox is based in Ho Chi Minh City, one of the most beautiful city in Vietnam.

Bratus have developed and created an innovative strategy for Gbox its brand identity, where their passion and creativity are a platform for their activities.

Gbox brand mark was inspired by the brand name and the lens – a visual representation of their world, aiming to create powerful simplicity, all components are coherence based on a box.

In addition, Bratus created visual graphic elements, icons representing the character and different core values ​​on grids arranged with the alphabetic characters in the brand name, the arrangement is interchangeable for different layout types.

The stationery of Gbox was focused on the design elements and craft production, the products are used as a gift for their clients such as DVD packaging, post cards, business cards. Bratus use some type of paper folding origami based on hexagons of brand mark, they also used hand embossing so that customers can proactively create a number of publications for their own needs.