Futureview Group Brand Identity

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Lesmor Creative were contacted by Futureview Group to help them create a strong, memorable brand identity to mark its 20 year existence in the financial services / stockbroking industry. Founded in 1993 and commenced operations in 1996, as the name states, it was a peep into the future, suggesting a clear 20/20 vision.

After nearly 20 years since inception, it has become a household name in the Nigerian investment banking industry. As the journey into the future commenced, the company amassed and retained a pool of valued employees and clients.

They wanted a minimal, classy and concise identity to portray the message, while taking on a conservative and captivating look.

Lesmor Creative decided to use a graph/chart icon, rotate 90° clockwise to form the letter ‘F’, conveying profit, future projections and progress. Combined with an outline circle to portray ‘Globe/World’, focusing on the Company’s Vision: ‘To be the #1 trusted choice for Investment Banking from Africa, to the world.’










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Houke de Kwant is a frontend developer from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study).

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