Fresh ‘n’ Friends – Fruit Figures

Fresh 'n' Friends: Fruit Figures
Fresh 'n' Friends: Fruit Figures
Fresh 'n' Friends: Fruit Figures
Fresh 'n' Friends: Fruit Figures
Fresh 'n' Friends: Fruit Figures

All adults know: healthy eating is important. The organic supermarket chain Fresh`N´Friends benefits from that situation. There is just one small problem: kids hate healthy food but they love sweets. Actually, that´s even a big problem. In Germany every fifth child is overweight. Instead of calling attention to that problem with a traditional ad campaign Scholz & Friends chose to solve the problem. The solution was a new product: fruit figures. To make fruits as appealing as sweets they transformed boring fruits into funny motives that suit children. Just like an ordinary fruit salad they were sealed, put in a tray and sold in Fresh´N´Friends stores. And to involve the kids, a contest was started. Kids designed their own fruit figures. The most popular one was added to the product range. 

Fresh 'n' Friends:

Fresh 'n' Friends:

Fresh 'n' Friends:

Fresh 'n' Friends:

Fresh 'n' Friends:

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Houke de Kwant is a 26 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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