Flud Rebrand & Product Launch

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Flud Rebrand & Product Launch
Flud Rebrand & Product Launch
Flud Rebrand & Product Launch
Flud Rebrand & Product Launch
Flud Rebrand & Product Launch
Flud Rebrand & Product Launch

Flud, the tech start-up headquartered in San Diego has done something revolutionary… and Basic worked with them to launch it. The new Flud is the world’s first socially-driven news platform architected for professionals, teams and businesses. It empowers professionals in any business to privately share important news, intelligence and announcements with their colleagues. As Flud’s agency of record, the Basic team worked with them throughout the “pivot” process and executed a comprehensive rebrand across a wide range of deliverables. With a new target market and a shift from being consumer facing to business facing, their reimagined visual language included a new identity system, launch video and website.

Flud Rebrand & Product Launch

 

Flud Rebrand & Product Launch

 

Flud Rebrand & Product Launch

 

Flud Rebrand & Product Launch

 

Flud Rebrand & Product Launch

 

Flud Rebrand & Product Launch

 

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About the author

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Houke de Kwant is a 27 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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