Time goes by at a constant pace. However, in the past few decades, although time is still running the same way it did a million years ago, the world is somehow moving faster. Technology is everywhere, people are inventing new ways to improve every single aspect of their lives by the minute, and you must keep up.
As a business owner, you must be in the loop. You need to be on the constant lookout for new ways to improve your business. Apart from offering flawless products and services along with impeccable customer services, you also need to employ a few design tactics? You need to have a creative design that will appeal to old, new, and potential customers.
A badly designed web page will lead to more bounce rate.
What are these design tactics? They are most definitely connected to your business’s visual appearance, but how? What can you do? Where to start?
We will talk about all this, and more, below.
Let’s assume that you already have something – a logo, a color scheme, anything visual. If you are a wannabe business owner who has nothing, then this article is not for you. You need to do a lot more before you can even think about design tactics.
But, if you already have something, that’s excellent.
Let’s assume that you have a logo. The point of this design tactic is to unify your visual message. If you have specific colors featured on your logo, it is these colors that you must highlight on your website, pamphlets, brochures, posters, and anything and everything else. If you are going on TV to promote your business, it’s a good idea to wear something in that color.
Colors are a vital psychological motivator, and they can subconsciously influence buyers to think of you when they need your type of product or service. Therefore, colors are an essential aspect. Never steer too far away from the primary color pallet of your brand.
Modern branding is all about visuals. Yes, texts are still important, and they are an excellent way to spread your message. But, visuals are the key.
Modern customers use social media for everything. What they don’t know is that, when they are casually browsing through their feed, one part of their experience is shopping. It might be a form of subconscious shopping, but it is shopping nonetheless.
If they stumble upon your creative visuals, be it a showcase video, a motivational poster, or an infographic, and it this grabs their attention, they will get hooked. This is an excellent way to get leads that you can turn into paying customers.
The point here is that you are not using standard, in-your-face marketing efforts to attract customers, but rather emotions elicited by your creative designs. It sounds a lot better than traditional advertising and, although it doesn’t yield the same results, it is an excellent addition to your branding efforts.
You cannot use the same tactics on Facebook and Twitter, and the same goes for Facebook and Instagram. Different platforms require a different approach, but this doesn’t mean that you should lose your consistency.
Keep the same tone of voice and share the same kind of content, but of course, make adjustments depending on the platform you are working on. For instance, the blog on your website should feature texts and visuals aligned with your brand colors and message. On your Facebook page, you can use the same colors in your profile and cover photo. In your Tweets, you should keep the same ton of voice as your blog.
You do get the message here, don’t you?. Consistency is critical if you want a stable brand image. If you experiment too much and go too far, you will confuse your audience and lose a big chunk of them in the process.
Modern customers can quickly tell if you are yanking their chain. Lies and misconceptions promoted as facts get discovered in a short period. When this happens, the source is labeled as untrustworthy, which is the beginning of the end for them.
If you are honest and personal in your creative designs and visuals, customers will sense that. This brings us back to emotions. If you can make your leads feel something positive, this is a sure way to convert them into customers, especially in the overcrowded market of today.
If you are, by chance, a designer, you can skip this part. But, the chances are that you are not. If this is the case, you won’t have the time to study all the concepts we mentioned, and it is probably best to find a company that offers creative designing services to help you with this, at least in the initial phase.
Look for an outsource partner that has experience in this. Check their portfolio and past projects, talk to a few of them, and go for the one that makes you feel good. As you know, it is their job to provoke emotions. If they can do it with you while you negotiate, they can do it in their work.
Designs and visuals are a driving factor in branding. If you want to keep your company afloat, you need to be innovative and honest. Go with a unified brand message, think about the emotions you want your clients to feel, remain consistent, stay personal, and finally, if you are new to this, look for creative designing services to help you along the way.
After all this, all you need is some goodwill and good luck!