I know the olympics are already over and maybe it’s a bit late for these kind of ads. But I came across these awesome ads for the London 2012 Olympics just now and because I liked them a lot I decided to share them. Coca-Cola as sponsor of the Olympic games 2012 in London showed its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colorful symbolic Coca-Cola integrates its brand icon “the logo” as the sporty challenge – in every poster in a new way.