Creative Campaign: Johnnie Walker Double Black – A Journey of Intensity

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Been a while since our last Creative Campaign, but here is a new one called ‘A journey of Intensity’, promoting Johnie Walker’s Double Black. Created in 1909, it is now recognized as the world’s No.1 best selling deluxe Blended Scotch Whisky. It is a Blended Whisky created in the style of Johnnie Walker Black Label but with a rich, more intense, smokier flavour. It’s proof that this pioneering spirit is still alive and well today. Created through blending selected aged whiskies that are naturally smoky and rich in character, with those matured in deep charred old oak casks, their Master Blender has created a whisky of real character and depth of taste. And they’re taking their intensity to Iceland:

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Houke de Kwant is a frontend developer from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study).

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