Creative Ads: Kit Kat

In this weekly series I show you a selection with creative advertisement prints for a brand, a company, from a country or with a special theme. Today I have a creative selection with advertisements made for Kit Kat, a chocolate-coated wafer confection that was created by Rowntree’s of York, England, and is now produced worldwide by Nestlé, which acquired Rowntree in 1988, except in the United States where it is made under licence by The Hershey Company. Each bar consists of fingers composed of three layers of wafer, covered in an outer layer of chocolate. Each finger can be snapped from the bar separately.

The origins of the “Kit Kat” brand go back to 1935, when Rowntree’s, a confectionery company based in York in the United Kingdom, trademarked the terms “Kit Cat” and “Kit Kat”. Although the terms were not immediately utilised, the first conception of the Kit Kat appeared in the 1920s, when Rowntree launched a brand of boxed chocolates entitled “Kit Cat”. This continued into the 1930s, when Rowntree’s shifted focus and production onto its “Black Magic” and “Dairy Box” brands. With the promotion of alternative products the “Kit Cat” brand decreased and was eventually discontinued.The original four-finger bar was developed after a worker at Rowntree’s York Factory put a suggestion in a recommendation box for a snack that “a man could take to work in his pack”. The bar launched on 29 August 1935, under the title of “Rowntree’s Chocolate Crisp” (priced at 2d), and was sold in London and throughout Southern England.

 

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About the author

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Houke de Kwant is a 26 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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