Today a special brand campaign that positions IMAX as the ultimate immersive moviegoing experience by engaging consumers’ theatre of the mind through headlines – a tactic rarely seen or done in this category. The signature, “IMAX is believing” equates seeing a movie with truly experiencing one. IMAX partners with visionary content creators. Together they transport you to new worlds that captivate the imagination and make you wonder, “How do they do that?” IMAX makes you feel the full emotional impact of the visionary creators’ dream. Through these partnerships IMAX creates powerful experiences — by enhancing every image, sound and dimension, it gives a story its ultimate expression.