Creative Ads for Alka

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Three awesome artworks in this post created by Sergio Araya CaneoOscar RamosGonzalo Palaveccino and Jaime Díaz Campistó. It’s a selection of ads for Alka, from the look of it some sort of gum (at least something for fresh breath). As I can’t find much about Alka itself, here are the ads and their details.

1. The Training

You show up late for the fourth time this week. Your coach glares at you with rage waiting to hear what you have to say. Without hesitating you look him straight in the eye and stick him with a well-aimed shot: “Coach, sorry I’m late but last night my grandmother had a heart attack, and I had to take her to the emergency room”. Bingo! Your coach understands, and it all ends with a big bear hug. Saved again, even though you don’t have a grandmother and the only emergency last night was when you ran out of beers… around 05:00 AM.

ALKA

 

2. The Final Exam

The auditorium door is closed, the exam started more than an hour ago. You turn the doorknob with the same determination you had last night when you were drunkenly dancing on the table. You walk into the room and before the progessor can say anything, you go on the attack with a: “Sorry professor. I was studying physics all night and fell asleep. If I fail this class I’ll lose my scholarship… my family can’t afford to pay for college”. Touché! You pierced him right in the heart. You passed the exam, and your professor never found out that your daddy buys you a new car every summer.

ALKA

 

3. The Big Meeting

You arrive 2 hours late for your company’s most important meeting. Without knocking, you open the door. Everyon stares at you, dead serious. The tension of the moment makes you hate the 10 whiskeys you drank and the 2 blondes who wouldn’t let you sleep… You are really screwed. You react and, without thinking, you say: “Gentlemen, sorry for the delay, but my baby had a terrible night”. The meeting continues without anyone suspecting anything at all… You feel as crafty as a spy. Lethal as a ninja.

ALKA

 

The Details

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Credits
  • Executive Creative Director: Alvaro Becker, Francisco Cavada
  • Head of Art: Emerson Navarrete
  • Art Director: Sergio Araya, Gonzalo Palavecino, Cristobal Acuña
  • Copywriter: Jaime Diaz C., Andres Acevedo, Patricio Reyes
  • Illustrator: Oscar Ramos

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About the author

Author avatar

Houke de Kwant is a 27 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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