Crack the Code by Futura

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written by Pauline den Ouden on October 3, 2018

Those bright purple and blue colors come from the brand identity from Crack the Code. Futura from Mexico came up with this amazing branding.

Futura: Crack The Code is a programming school for children and teenagers, its mission is to create new and better opportunities for future generations.

Our goal, and one of our biggest challenges, was to design a branding that would get the attention of both children and teenagers, as well as their parents: design a brand that reflects the seriousness of the company but at the same time a fun place where students can learn while working as a team.

For the logo, we represent the computer language: with a sans serif typography with technical cuts and using a transparency effect, we play with letters and binary code. The secondary logo has a more corporate and serious style, and is the one used mostly in communication directed to parents. We also created a pattern that represents the digital world in an unconventional and fun way. Together with the different editorial applications and a friendly icon, we created a brand with great dynamism. In addition, special kits were designed to motivate students to level up: patches with different characters that draw the attention of children and more serious medals for teenagers.

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About the author

My name is Pauline and I’m a Business Communications graduate from the Netherlands. I’m responsible for the social media accounts and writer of different weekly articles here at TheArtHunters. I’m also an entrepeneur and founder of Creable.