Yonder, a company from Queenstown, New Zealand have a passion for coffee, brunch, dinner, beer and gin. This diverse combination of delicacies needed to be brought together in an identity for the company. In this post, we show you what makebardo, a design studio from Queenstown, came up with.
The approach was to create a brand design which allowed them to have flexibility to adapt to a multiple tone of voices. The challenge was to create a design proposal for a space that works during the day but that also worked with a nightlife. This resulted in a concept that had movement; a time/space concept.