Circle Of Life – Creative Ads for Nat Geo Wild

written by Houke de Kwant on February 22, 2019

In this post, a series of amazing posters called Circle of Life. It’s part of the advertisement for Africa’s Deadliest TV show. The concept behind this is to exemplify the face-to-face aspect of predator versus prey in a creative manner through the circle of life. Visually, Rocket Yard, a CGI and Photography Studio from Estonia, have personified the tension that exists between the two animals through dramatic art. Verbally, they have reinforced this through a consistent headline that sits across all communication.