Chef Oteri Brand Identity

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Chef Oteri is a comfortable, cozy and welcoming Restaurant & Lounge Bar based in Houston, Texas. Atmospheric comfort by means of soft lounges and fresh food in combination with excellent drinks & cocktails. Superb selection of spirits, liqueurs & beers topped with a short & sharp wine list.

Lesmor Creative‘s brief was to develop a professional, vibrant identity for the facility, to be rolled out across signage, staff uniforms, the day-to-day items needed by any business including stationery.

With a new slogan designed to clearly communicate Chef Oteri’s unique offer, they had fun building the logo, using the chef hat object merged with ‘Oteri’ (The owner’s last name) to portray some of the brand’s friendly qualities. They supplemented this with dotted circles to form a dish, that helped give cordiality. In contrast, the logotype is progressive, fresh and authoritative.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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About the author

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Houke de Kwant is a 28 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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