To me it’s the perfect combination: a cafe and a library in one. Reading a good book while enjoying a good cup of coffee. This Mexican cafe ‘Cafe Michelena’ has it and the Mexican designer Henriquez Lara Estudio designed the branding. The branding contains images in a historic style and makes the link between history, books and coffee.
Don Mariano de Michelena was the first conspirator of Independence, the first Mexican tourist in Middle East and the first one to bring coffee to our country. Most likely, Michelena was also the first Mexican to enjoy a book and a coffee at the same time. Café Michelena is a bookstore-coffeeshop at downtown Morelia. A brand that celebrates the link between books, great conversations, history & coffee. – Henriquez Lara Estudio