Brand Spirit by Andrew Miller

written by Houke de Kwant on May 23, 2012

Brand Spirit: every day for 100 days, Andrew Miller will paint one branded object white, removing all visual branding, reducing the object to its purest form. He can purchase each object for less than $10, it can be somethinghe owns, something another person gives to him, or something he finds. This is a great idea! Removing all the ‘noise’ from a product, and only then you will see how strong the shape of a product is. Do you know these objects without their colors?