Brand Identity: Spencer’s Crossing

In our weekly Brand Identity series I show you the visual Identity of one brand/ company. Today I have an creative identity for Spencer’s Crossing created by Jennifer Springman, a designer from Los Angeles, CA, USA. 

The identity programming for Lennar’s newest community took a whimsical old school direction. The logo graphically focused on one of thestrongest selling points, the walking trails with the name forming a bridge that crosses over. Iconic toys of yesteryear reinforced the positioning statement’designed for the kid at heart’. The collateral and sales office program stayed consistent with the brochure designed as a game to play.

Brand Identity: Spencer's Crossing

Brand Identity: Spencer's Crossing

Brand Identity: Spencer's Crossing

Brand Identity: Spencer's Crossing

Brand Identity: Spencer's Crossing

Brand Identity: Spencer's Crossing

Brand Identity: Spencer's Crossing

Brand Identity: Spencer's Crossing

Brand Identity: Spencer's Crossing

Brand Identity: Spencer's Crossing

Brand Identity: Spencer's Crossing

Brand Identity: Spencer's Crossing

Brand Identity: Spencer's Crossing

Brand Identity: Spencer's Crossing

Brand Identity: Spencer's Crossing

Brand Identity: Spencer's Crossing

Brand Identity: Spencer's Crossing

Brand Identity: Spencer's Crossing

Brand Identity: Spencer's Crossing

Brand Identity: Spencer's Crossing

Brand Identity: Spencer's Crossing

Brand Identity: Spencer's Crossing

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About the author

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Houke de Kwant is a 27 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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