In our weekly Brand Identity series I show you the visual Identity of one brand/ company. Today I have an creative identity for Spencer’s Crossing created by Jennifer Springman, a designer from Los Angeles, CA, USA.
The identity programming for Lennar’s newest community took a whimsical old school direction. The logo graphically focused on one of thestrongest selling points, the walking trails with the name forming a bridge that crosses over. Iconic toys of yesteryear reinforced the positioning statement’designed for the kid at heart’. The collateral and sales office program stayed consistent with the brochure designed as a game to play.