In todays identity post I have a colorful, creative project designed by Kayhan Baspinar, a designer from Istanbul, Turkey. For this project he did the logo design, digital illustrating and the package designs. The brand for which this project is, is +More, a premium fruit juice which contains high percentage of real fruit extracts. (therefore the name “More”). The plus (+) icon is used as a symbol to indicate the rich fruit ingredient of More. See for yourself below.