In our weekly Brand Identity series I show you the visual Identity of one brand/ company. Today I have an creative identity created by Bureau Rabensteiner, an Innsbruck based graphic design studio. Meier Seefeld is a women´s clothing boutique set in the middle of the Tyrolean mountains. The identity was designed to convey understated luxury in a comfortable atmosphere to both visitors and locals. The notion of traditional alpine winter sport chic is combined with a modern perspective on fashion and the zeitgeist of the village Seefeld.
Client: Meier Seefeld
Creative direction: Mike Rabensteiner
Graphic design: Isabella Meischberger, Mike Rabensteiner
Product photography: Mike Rabensteiner