Brand Identity: Dale Fortin

written by Houke de Kwant on April 10, 2012

In our weekly Brand Identity series I show you the visual Identity of one brand/ company. Today I have an rebranding for Dale Fortin, the most important unofficial website of Vélez Sarsfield Athletic Club, designed by Nicolás Vasino, a designer from Buenos Aires, Argentina.

Dale Fortin™ is the most important unofficial website of Vélez Sarsfield Athletic Club and it has been on line for more than 10 years. Nicolas was asked to redesign the brand logo of this site, conceived as a way for supporters to easily access to their existing social networks, communities and content of the argentinian soccer team Vélez Sarsfield. Similarly, the flexible identity system was designed to bridge the people and content worlds. Access and immerse.