Brand Identity: CRED

written by Houke de Kwant on January 17, 2012

In our weekly Brand Identity series I show you the visual Identity of one brand/ company. Today I have a nice identity created by Esteban Pérez, a designer from Brooklyn, NY. It’s the brand identity for CRED (Certifying Responsible Design) and was developed during the Visual Communications 03 class @ Pratt Institute’s MS Graduate Communications Design program.

CRED (Certifying Responsible Design) is an independent entity promoting the discussion and pursuing the implementation of a formal certification system for Graphic Designers in the United States. CRED’s mission is the preservation and growth of Graphic/Communications Design as a responsible and engaging profession, that does not view aesthetics as the final end, but seeks to develop projects with a profound commitment to the planet and society as a whole.