Brand Identity: CRED

In our weekly Brand Identity series I show you the visual Identity of one brand/ company. Today I have a nice identity created by Esteban Pérez, a designer from Brooklyn, NY. It’s the brand identity for CRED (Certifying Responsible Design) and was developed during the Visual Communications 03 class @ Pratt Institute’s MS Graduate Communications Design program.

CRED (Certifying Responsible Design) is an independent entity promoting the discussion and pursuing the implementation of a formal certification system for Graphic Designers in the United States. CRED’s mission is the preservation and growth of Graphic/Communications Design as a responsible and engaging profession, that does not view aesthetics as the final end, but seeks to develop projects with a profound commitment to the planet and society as a whole.

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

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About the author

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Houke de Kwant is a 27 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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