A Brand Identity for Coffee Lovers

written by Houke de Kwant on September 27, 2016

Do you love coffee and art? Then you probably like the images we’ve here. A look at the identity of Caffè Pagani, founded in 1949 from the dream and the passion of the founder Giorgio Pagani. Based in Lugano and managed by the second generation of the family, they call themselves craftsmen of good taste.

They produce and sell coffee mainly in Ticino. Their mixtures of superior quality are intended to channels HO.RE.CA. (hotel, restaurant, cafe) to consumption at home and at the office. The new logo is a metaphor of circular movement of coffee during roasting. In general, the entire roasting process is based on circles, coffee beans always move in a circle. Two main characteristics (time and temperature) have round dials too. Everything is circular and everything rotates. Generation by generation Pagani offer you coffee mixtures of excellent quality.