Brand Identity: Aschan Deli

In our weekly Brand Identity series I show you the visual Identity of one brand/ company. Today I have an interesting identity created by Bond, a creative agency from Helsinki, Finland focused on branding and design. Aschan Deli is an urban quick stop for breakfast, lunch, snack or coffee. The aim was to create a concept that looks fresh and modern while communicating convenience. The symbols, used in the signage, communications and interior, are big part of the identity. Bright colours were introduced to bring more life and sparkle into the interior. Symbols and the light ash wood texture appear consistently in the interior as well in all the printed materials. Together with colours and design language, they create a holistic feel of the brand that can be easily achieved in the future Aschan Deli locations.

Brand Identity for Aschan Deli

Brand Identity for Aschan Deli

Brand Identity for Aschan Deli

Brand Identity for Aschan Deli

Brand Identity for Aschan Deli

Brand Identity for Aschan Deli

Brand Identity for Aschan Deli

Brand Identity for Aschan Deli

Brand Identity for Aschan Deli

Brand Identity for Aschan Deli

Brand Identity for Aschan Deli

Brand Identity for Aschan Deli

Brand Identity for Aschan Deli

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About the author

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Houke de Kwant is a 27 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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