In our weekly Brand Identity series I show you the visual Identity of one brand/ company. Today I have a creative identity created by Raewyn Brandon, a passionate web and graphic designer from Hamilton, New Zealand. It’s the brand identity for Adam and Eve Law Firm, a group of creative professionals who share ideas, experience, knowledge, the understanding and commitment to achieve legal results for their clients. Adam & Eve uses traditional biblical philosophies as a model in order to communicate their values as an Intellectual Property Law Firm.
This brief was to create the branding for an ‘Intellectual Property Law Firm’ that explores and challenges marketing and advertising strategies. Raewyn wanted to create a law firm that pushed the creative boundaries of design and marketing so decided to use a slightly controversial approach using religious influences to drive the design. The name ‘Adam and Eve’ sets a very obvious tone for this company, in which she then created 10 “commandments” that the company prided themselves on. These commandments / values were what influenced the design solutions eg. one value was being a friend to nature, which inspired the eco materials and stocks. The design direction lead to mixing old traditional styles with modern techniques such as the scroll invitation in a modern day mailing tube.