Out of the Blue – Eat, See, Discover, Love

written by Houke de Kwant on February 26, 2018

In this post we have a look at the identity of Out of The Blue!, a bistro located in west Surabaya which offers up moderately priced simple meals in a modest environment. It’s a creative identity filled with illustrations. The identity is created by Sciencewerk®, a micro design studio based in Surabaya, Indonesia.

“When first stepping into the bistro, visitors will be greeted by a massive clockwork installation of the logo to represent the whole concept of the identity as well as the iconic (dancing) ‘Vitruvian Cat’ assembled on the VIP Room. The logo symbolizes Out of The Blue’s main storyline, To Eat + See + Discover + Love. All the illustrations, anagrammatic collaterals and stationeries are designed to create the Out of The Blue’s brand storyline of ‘Secret Society’ that will also be shared as a gift and merchandise.”