There seem to be no boundaries for John Yuyi, the model/photographer/fashion designer who moved to New York City from Taiwan to reinvent herself. She started her unique work with temporary tattoos in 2015 with a small project called FACE POST. After that she became more comfortable about herself and her work on social media (@johnyuyi), and has been featured by TIME Magazine, NYLON Japan, VICE China and VOGUE China, among others. Her morning routine starts at noon and includes bread with iced milked tea (that’s her favorite part) followed by a cigarette and a lot of shootings or meetings. “It’s kind of like a regular office worker schedule, except I wake up and sleep really really late, and I work alone most of the time,” says the Taiwanese designer behind GUCCI’s latest #TFWGucci campaign.
Did you become more confident after starting posting on social media, or more afraid to be judged?
JY: I felt more confident, even if that seems shallow. In the beginning I was afraid of being judged, because I felt insecure. And also, especially in Taiwan, I really didn’t like the idea of people talking about me. I knew that when I started posting people would say mean things. But after a while I didn’t seem to care about that anymore. Because I realized I was doing it for me, not for anyone else, and you can’t please everyone.