Pavel Sidorenko is an Estonian designer, born in 1980 in Tallinn. He studied Product design at Estonian Academy of Arts and Graduated in 2006. His aim is to create functional and playful products that retains its simplicity, interacting with the space and user. To create not only incorporate pragmatic necessity, but also transmit an emotional quality within the everyday environment. We’ve featured some other beautfiul clocks earlier but they where way more expensive than these. These clocks are an upcycling product fashioned from old vinyl records. By altering the functions of used products for new uses, it effectively reduces the disposal of potentially useful materials and the consumption of new raw materials at once. Discreetly crafted on the theme of scenography, animal creatures or city skyline, the collection comes in a variety of story-telling silhouettes while retaining the grooves and record labels reminiscent of the heydays of acoustic recordings.