Balloon and Whisk by Thinking Room

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Today I have a new brand identity post for you. This branding images are for the cake shop Balloon & Whisk. Thinking Room from Jakarta designed the branding of this beautiful shop. The illustrations and the pastel colors are cute and I really love how it turned out.

Thinking Room: A cake shop in Northern Jakarta, Balloon & Whisk sells various flavours of cookies, cakes, wine and tea. These things, often times, are not bought by people for themselves but as gifts for whom they care about. A simple, yet powerful display of endearment which reminds the receivers that they’re on one’s mind. And it is in Balloon & Whisk’s spirit to facilitate such sweet acts of gifting.

The branding revolves around the ‘light’ or ‘air’ theme, a theme shared in common by ‘balloon’ and ‘whisk’. Balloon contains air, whereas whisk is a cooking utensil used to incorporate air into a mixture. The ‘light’ theme is prominent as well in the illustrated characters, each representing different flavours and delicacies.

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About the author

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My name is Pauline and I’m a 28 year old Business Communications graduate from the Netherlands. I’m responsible for the social media accounts and writer of different weekly articles here at TheArtHunters. I’m also an entrepeneur and founder of Creable.

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