Balloon and Whisk by Thinking Room

written by Pauline den Ouden on October 24, 2018

Today I have a new brand identity post for you. This branding images are for the cake shop Balloon & Whisk. Thinking Room from Jakarta designed the branding of this beautiful shop. The illustrations and the pastel colors are cute and I really love how it turned out.

Thinking Room: A cake shop in Northern Jakarta, Balloon & Whisk sells various flavours of cookies, cakes, wine and tea. These things, often times, are not bought by people for themselves but as gifts for whom they care about. A simple, yet powerful display of endearment which reminds the receivers that they’re on one’s mind. And it is in Balloon & Whisk’s spirit to facilitate such sweet acts of gifting.

The branding revolves around the ‘light’ or ‘air’ theme, a theme shared in common by ‘balloon’ and ‘whisk’. Balloon contains air, whereas whisk is a cooking utensil used to incorporate air into a mixture. The ‘light’ theme is prominent as well in the illustrated characters, each representing different flavours and delicacies.