Gusto Americano // Italian taste & American style // Coffee Bar Branding by Pasquale Laudando

Gusto Americano is a soon to open coffee bar, which offers and mixes the classic Italian taste, fresh, natural and genuine ingredients, and the vintage American style, familiar atmosphere, bright and warm colors and takeaway options. The identity I designed, tries to express all of the above values and wants to catch your eye, grab your attention and convice you to have a snack!

Color palette

  • #E57D6E
  • #D29934
  • #FBD579
  • #DBB29F
  • #BCB4C4
  • #B93F39
  • #8C671D
  • #E7E4E7
  • #646C74
  • #2A2119

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