Escola Profissional de Braga is a vocational school with more than 20 years of experience. The challenge consisted in creating a new campaign aimed at elementary school finalists. The campaign slogan is “Nível 4, aceitas o desafio?”, wich means “Level 4, do you accept the challenge?”. The concept behind the slogan is level of graduation that the school provides encouraging the students to take action and join the school to take the challenge. The graphic line is based on the world of Super Mario, a popular game where Mario is challenged to rescue his princess.