Andilicious Pastelería by Aldrich Gustavo

written by Pauline den Ouden on September 8, 2018

It’s time for your weekly dose of cupcakes. This time we’re taking a look at this branding for Andilicious Pasteleria. Aldrich Gustavo is responsible for this amazing brand identity work.

Aldrich: Andilicious is a brand created for the pastry chef Andrea Aguilar. The heart that is typical for Andrea  is quite particular and her own and we decided to include it inside the logo, carefully vectorized. Accompanied by two icons; a cupcake and a small heart that blend perfectly with the typography through an arch, giving shape to the complete logo.

Two striking and feminine colors were chosen to accompany the brand; a chewing gum pink and a mint green on a light gray that makes this fusion breathe. A pattern with this same colorimetry was also adapted to give the design more life.