Amplifying The Typography Experience

Amplifying The Typography Experience is an amazing typography project created by Junjie Lim. Junjie is a designer from Singapore and has recently graduated with a Degree in Design Communication from LASALLE College of The Arts. This experiment is an exploration in the form of 52 alphabetical posters in 4 categories: Type treatment, Yesterday’s mediums, Present technology and Experimental type. Each alphabet is executed through the support of a different element or medium to visually represent a word starting with the same alphabet. 

The first section of the project outcome, Type Treatment, looks into the manipulation of existing typefaces by means of incorporating different visual elements through the digital platform to enhance the emotive experience of type and is divided into 5 sets of different themes. The first set, ‘Black and White’ consists of the posters, A, B and C. The second set, ‘Photographic Manipulation’, consists of the posters, D, E and F. The third set, ‘Lines and Shapes’ consists of the posters G, H and I. The forth set, ‘Patterns’ consists of the posters J and K. The last and final set, ‘Additional Exploration’ consists of the posters L and M.

Amplifying The Typography Experience

Amplifying The Typography Experience

Amplifying The Typography Experience

Amplifying The Typography Experience

Amplifying The Typography Experience

Amplifying The Typography Experience

Amplifying The Typography Experience

Amplifying The Typography Experience

Amplifying The Typography Experience

Amplifying The Typography Experience

Amplifying The Typography Experience

Amplifying The Typography Experience

Amplifying The Typography Experience

Amplifying The Typography Experience

The second part of the project outcome, Yesterday’s Mediums, explores the embodiment of traditional mediums, such as paint, hand drawn illustrations and craft, in conjunction with typography and is divided into 4 sets of different themes. The first set, ‘Ink- Dots and Lines’ consists of posters, N, O and P. The second set, ‘Painted Typography’, consists of the posters, Q, R and S. The third set, ‘Papercraft’ consists of the posters T, U, V and W. The forth set, ‘Ink and Colour’ consists of the posters X, Y and Z.

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

The third part of the project outcome, Present Technology, looks into digital manipulations of type that harnesses today’s technology. This encompasses graphic typography made using 3-D renderings and is divided into 4 sets of different themes. The first set, ‘Black and White’ consists of the posters, A, B and C. The second set, ‘Structural Form’, consists of the posters, D, E and F. The third set, ‘Organic Form’ consists of the posters G, H and I. The forth and last set, ‘Living Type’ consists of the posters J, K, L and M.

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

The forth part of the project outcome, Experimental Typography, explores the unconventional means, methods and medias of creating typography, in an empirical approach to knowledge that lays a foundation upon which others can build on and is divided into 5 sets of different themes. The first set, ‘Nature’ consists of posters, N and O. The second set, ‘Piercing’, consists of the posters, P and Q. The third set, ‘Food’ consists of the posters R, S and T. The forth set, ‘Textile and Threadwork’ consists of the posters U, V and W. The fifth and last set, ‘Temporal’ consists of the posters X, Y and Z.

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

Amplifying The Typography Experience 

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Houke de Kwant is a 26 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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