The synthetic androids of the Alien universe have always been as essential as the titular creatures. 3AM & RSA Films introduced the new android in Alien: Covenant, “Walter” (Michael Fassbender), with a cross-media product launch event that positioned him as the latest real-world technology innovation.
To add a layer of authenticity, they partnered with AMD, a company at the forefront of developing A.I. technologies. The launch event included a Weyland-Yutani brand film—directed by frequent collaborator Luke Scott—in addition to posters, a social campaign, and a special SXSW screening with Ridley Scott and Michael Fassbender.
I still have to see this movies, but I like the idea of the team working together with a A.I. company. Really curious of how (or if) this will be visible in the movies.
Houke de Kwant is a 28 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.