The synthetic androids of the Alien universe have always been as essential as the titular creatures. 3AM & RSA Films introduced the new android in Alien: Covenant, “Walter” (Michael Fassbender), with a cross-media product launch event that positioned him as the latest real-world technology innovation.
To add a layer of authenticity, they partnered with AMD, a company at the forefront of developing A.I. technologies. The launch event included a Weyland-Yutani brand film—directed by frequent collaborator Luke Scott—in addition to posters, a social campaign, and a special SXSW screening with Ridley Scott and Michael Fassbender.
I still have to see this movies, but I like the idea of the team working together with a A.I. company. Really curious of how (or if) this will be visible in the movies.
CREDITS
- Directed by: Luke Scott
- Produced by: 3AM & RSA Films
- Creative Director: Chris Eyerman
- Concept: Chris Eyerman, Luke Scott
- Writer: Chris Eyerman, Luke Scott
- Producer: Hannah Ireland
- Producer: Ashley Hsieh
- DP: Ross Emery
- Editor, Wild Card: Nick Temple
- MP, 3AM: Alison Temple
- President, RSA Films: Jules Daly
- SVP, Partnerships, Fox: Zachary Eller
- President, 48 Comm.: Karl Stewart
- Visual Effects Company: Atomic Arts
- Visual Effects Superviser: Charley Henley
- Senior Creative, 3AM: Will Melton
- Senior Creative, 3AM: Michelle Gilbert
- Senior Creative, 3AM: Kelly Girth
- Integrated Strategy, 3AM: Tiffany Duersch
