Alien: Covenant – “Meet Walter”

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The synthetic androids of the Alien universe have always been as essential as the titular creatures. 3AM & RSA Films introduced the new android in Alien: Covenant, “Walter” (Michael Fassbender), with a cross-media product launch event that positioned him as the latest real-world technology innovation.

To add a layer of authenticity, they partnered with AMD, a company at the forefront of developing A.I. technologies. The launch event included a Weyland-Yutani brand film—directed by frequent collaborator Luke Scott—in addition to posters, a social campaign, and a special SXSW screening with Ridley Scott and Michael Fassbender.

I still have to see this movies, but I like the idea of the team working together with a A.I. company. Really curious of how (or if) this will be visible in the movies.

CREDITS

  • Directed by: Luke Scott
  • Produced by: 3AM & RSA Films
  • Creative Director: Chris Eyerman
  • Concept: Chris Eyerman, Luke Scott
  • Writer: Chris Eyerman, Luke Scott
  • Producer: Hannah Ireland
  • Producer: Ashley Hsieh
  • DP: Ross Emery
  • Editor, Wild Card: Nick Temple
  • MP, 3AM: Alison Temple
  • President, RSA Films: Jules Daly
  • SVP, Partnerships, Fox: Zachary Eller
  • President, 48 Comm.: Karl Stewart
  • Visual Effects Company: Atomic Arts
  • Visual Effects Superviser: Charley Henley
  • Senior Creative, 3AM: Will Melton
  • Senior Creative, 3AM: Michelle Gilbert
  • Senior Creative, 3AM: Kelly Girth
  • Integrated Strategy, 3AM: Tiffany Duersch
 
produced by 3AM & RSA Films

 

 
produced by 3AM & RSA Films

 

 
produced by 3AM & RSA Films

 

 
produced by 3AM & RSA Films

 

 
produced by 3AM & RSA Films

 

 
produced by 3AM & RSA Films

 

 
produced by 3AM & RSA Films

 

 
produced by 3AM & RSA Films

 

 
produced by 3AM & RSA Films

 

 
produced by 3AM & RSA Films

 

 
produced by 3AM & RSA Films

 

 
produced by 3AM & RSA Films

 

 
produced by 3AM & RSA Films

 

 
produced by 3AM & RSA Films

 

 
produced by 3AM & RSA Films

 

 
produced by 3AM & RSA Films

 

 
produced by 3AM & RSA Films

 

 
produced by 3AM & RSA Films

 

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About the author

Author avatar
Houke de Kwant is a 28 year old communication & multimedia design graduate from the Netherlands and the creator of TheArtHunters (former Daily Inspiration, which was started as part of his study). He is currently working as a front-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands.

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