Aiga by Mother Design

View gallery

Today we’ll take a look at a project from Mother Design, London/New York. This project is about branding an event.

Mother Design: Branding the annual gathering of America’s leading design association. AIGA is the foremost professional design association in the United States. After 100 years as the standard bearer for design practitioners nationwide, the organization undertook a new vision to become a hub for broader creative constituencies. Our design solution became a metaphor for the organization and annual conference itself: evolving over time and embracing the beautiful, messy and sometimes unexpected ways that people and ideas come together in one place. Strategically, the AIGA “cube” represented a magnetic center of gravity–drawing design disciplines together while dimensionalizing and fostering all kinds of inspiring interactions and collisions along the way.

by Mother Design

 

by Mother Design

 

by Mother Design

 

by Mother Design

 

by Mother Design

 

by Mother Design

 

by Mother Design

 

by Mother Design

 

by Mother Design

 

by Mother Design

 

 

 

 

 

 

 

 

 

 

 

 

Share your opinion

About the author

Author avatar
My name is Pauline and I’m a 28 year old Business Communications graduate from the Netherlands. I’m responsible for the social media accounts and writer of different weekly articles here at TheArtHunters. I’m also an entrepeneur and founder of Creable.

Follow our latest hunts

Facebook Twitter Google+ Instagram Pinterest

Loading...