A Series of Experimental Packaging Design Based on the Principle of Big Brand Theory

written by Houke de Kwant on January 30, 2013

In this post I have a great project created by Ewan Yap, a designer from Kuala Lumpur, Malaysia. Ewan has created a project that explores how ‘less is more’ for popular, well known beverage brands. For this project ‘The Big Brand Theory: Packaging Design’, Ewan designed a series of experimental packaging where the brands kept their influence while keeping their designs simple and minimalistic. The main focus was to have each brand’s identity meticulously and uniquely cropped out of the packaging as much as possible yet maintaining it’s integrity and comprehension at the same time enhancing the aesthetic value. What do you think, minimalistic enough and yet recognizable?